How Kate Hudson and Fabletics Are Harnessing The Power of The Crowd To Win At Ecommerce
As any fashion insider would probably tell you the world of fashion is changing at an exponential rate. Some major voices in the world of fashion blogging have taken a step, as has been noted by the fashion blog Man Repeller. The blog also notes that a famous French fashion retailer has chosen to close down her business, a move that sent shockwaves through the fashion industry. Even New York Fashion Week, one of the industry’s marquee events does not seem to have the same flair that it once had. As Man Repeller has pointed out larger and more creative designers have left the city and chosen to work in other cities and the focus in the fashion world seems to have somewhat shifted away from New York City to other global fashion capitals such as Paris.
Some of the most interesting designers and budding fashion icons working today are people who did not get their start in fashion at all. One of the most exciting presentations at fashion week as given by the pop star Rihanna who released another installment of her FentyXPuma sportswear line. The audience at Rihanna’s fashion show was treated to eye-catching stunts performed by motorcyclists who jumped to death defying heights over mountains of pink glitter that had been placed in the showroom.The models wore summer and spring-inspired clothing in bright colors such as pink, orange and green and the designer-singer herself greeted the crowd by riding through the showroom on the back of a motorcycle. Pop force Beyonce also recently released the most recent installment of her athleisure fashion line Ivy Park which featured actress Laverne Cox of Orange Is The New Black fame as one of the fashion brand’s spokesmodels. These days it would seem that female celebrities are making major waves in the world of fashion and actress and co-founder of athleisure company Fabletics is no exception.
Kate Hudson got her start as an actress and earned her acclaim through winning a Golden Globe for her role in the film Almost Famous. Since then Kate Hudson has appeared in many other film and television projects. More recently she has been spending much of her time working with business partners to build up Fabletics, a company that she co-founded into the success that it is today. Fabletics has been able to succeed where other companies are struggling by establishing itself as a digitally native company first and then branching off into the world of physical retail. As a company that got its start online Fabletics realizes how important the power of the crowd is. Rather than discounting the voice of its customers online, Fabletics has chosen to embrace those customers and follows the comments they leave in their reviews about the company’s clothing and service closely. Fabletics monitors those reviews not merely as a form of damage control but as an opportunity to understand how their customer thinks and how they can serve their customers better. Kate Hudson has been able to help the company succeed by providing important insights to it.