Nathaniel RU Has Something to Say With Sweetgreen
In today’s era of choices for dining, what does it take to lure you into trying something new? For Sweetgreen, the answer to that question came simply: by providing healthy food at a great cost in a fast-food environment. Sweetgreen is the high-end restaurant on the block that serves all natural, locally sourced ingredients in their tasty salads.
The company was founded by Nathaniel Ru and two friends after they brainstormed the idea during their time at Georgetown University. Now, years later, Sweetgreen has locations peppering all over the Northeastern portion of the United States. What has been their secret to success? Well, it comes down to the culture that co-founder Nathaniel Ru has pushed so hard to instill. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork and Nathaniel Ru | Crunchbase
Nathaniel Ru is as unassuming as you are going to get for a CEO. Ru is young, well-spoken, and utterly focused on the core concept of Sweetgreen. Ru says, “We’re creating a brand that stands for something.” Ru and his friends didn’t simply spin a wheel and land on ‘salad fast-food’, they carefully cultivated what they wanted to do until they were ready to bring it out into the world. Learn more about Michael Lacey: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
Sweetgreen was dreamed up after Nathaniel Ru and his friends realized that there were no healthy dining options available for students on the go while at school. They were obviously tired of being stuck with greasy fast food and wanted something much better. With no options like that on the market, the company decided to create it themselves.
Larger chains could probably look to what Nathaniel Ru and his team are doing in order to learn a little bit about catering to modern customers. Ru and Sweetgreen rely extensively on technology to help promulgate sales, totaling nearly 30% of their total sales via app or internet portal. Ru goes on to say, “Technology has always been a part of our DNA.”
As a young entrepreneur, Ru knows that he can’t really predict the future or change the past. When probed as to if he would do anything different, were he able to start over, Ru shrugs and says, “I’d tell myself to read more books, even more than you think you have time for.”
Ru goes on to explain that he’d also advocate for assembling a rounded team earlier on in the process, claiming “We’ve learned it’s important to build a team around you sooner than you feel comfortable doing so.”